Project:

Coat of Arms, Niels Shoe Meulman and Dennis Polak (Unruly)

Niels Shoe Meulman and Dennis Polak of Unruly helped four underprivileged teenagers to design a coat of arms for Amsterdam’s multicultural Bijlmer district. The six-by-three-metre Coat of Arms was emblazoned with icons representing gastronomic culture, the Ajax football club and the country of Suriname. It hung for a time at the nearby railway station.

Interview: Linking Arms
Niels Shoe Meulman and Dennis Polak (Unruly), Coat of Arms

T-shirts with slogans are out. And new media – that’s over by now too. In fact, according to Niels Meulman, alias Shoe, trends are a thing of ...
person: Niels Shoe Meulman
The biggest constant in the work of Niels Meulman, who works under the name ‘Shoe’, is a passion for well-made letters. Whether he’s ...
person: Dennis Polak
Dennis Polak and Niels Meulman founded Unruly, an agency that provides creative direction and designs logos, in 2002. Among their numerous ...
Organisation: Unruly
Niels Shoe Meulman and Dennis Polak founded Unruly, an agency that provides creative direction and creates logos, in 2002. Whatever medium ...
"I’d rather develop a work on location, with others, preferably so that the collaboration takes on meaning within the work itself."
Birthe Leemeijer
"The fragrance not only calls forth associations you can immediately name, like hay, milk and cattle, it also tries to evoke an idea of space and the sensation of cold wind."
Birthe Leemeijer
Interview: The Smell of the Landscape
Birthe Leemeijer, L’Essence de Mastenbroek

Designing a perfume for Mastenbroek, a late-medieval Dutch polder in the province of Overijssel where many cattle farmers make their homes and ...
Credits
"We have to see to it that machines start working for us again, instead of allowing ourselves to be led by them."
Jeroen Verhoeven, Demakersvan
Interview: Come Together
Hans Meiboom (Studiomeiboom), Table de Ville

In a multicultural society, how do you get everyone to gather around the same table? By making a really big one, Hans Meiboom decided. So far, ...
"We want to aesthetically educate the average person. That’s why we’re looking at producing in India."
Jeroen Verhoeven, Demakersvan
Interview: Making It as a Team
Jeroen Verhoeven/Demakersvan, Industrialized Wood

Imagine being fresh out of art school and selling your work to the Victoria and Albert Museum in London, a firm of architects in Los Angeles, a ...
“I designed a scarf with mobile phones, skyscrapers and airplanes, the three ingredients of 9/11. I like to see how far I can go."
Brigitte Hendrix
"With this table I want to bring back the meeting function of the Bijlmerpark in particular and of public space in general."
Hans Meiboom, Studiomeiboom
about us: Behind the Scene #01
This website was launched in conjunction with the exhibition Behind the Scene #01, held 5-10 April 2006, during the 2006 Salone Internazionale ...
About Behind the Scene
Ahrend's search for essence.
“I was very affected by the Dutch still lifes of the Golden Age. Lovely bouquets go hand in hand with dark references to death."
Brigitte Hendrix
"I feel a connection with people who use imagination to unite humour with serious things, absurdity with the everyday."
Hans Meiboom, Studiomeiboom