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Interview:
Come TogetherHans Meiboom (Studiomeiboom), Table de Villeby: Daniëlle AretsIn a multicultural society, how do you get everyone to gather around the same table? By making a really big one, Hans Meiboom decided. So far, his two-kilometre-long Table de Ville exists only on paper. But Meiboom can already picture the table, which people will be able to use for eating, for debating, or even as a catwalk. At Studiomeiboom, the motto is ‘Form Follows Idea’. "Especially these days, when we live in the midst of a profusion of communication possibilities, and in addition to that the rate of turnover of products and services is so high, it’s necessary to offer people a moment to reflect," says Meiboom, 41. "Not through a certain cultural or political movement, but through an independent critical attitude. This is how you can bring in the solutions that are best suited to a problem – develop ideas that lead to the best means of communicating as well as surprise people. To me it’s important always to involve various people in doing that. I’m a sort of project leader, trying to get things off the ground with others." His Table de Ville, which he intends to realise in the revamped Bijlmerpark in multicultural southeastern Amsterdam, is illustrative of this attitude. A table with countless sides"A lot of Surinamese and Antillean people live in the Bijlmer," Meiboom says. "They normally spend much more time outdoors and go to visit each other. But there’s almost no life in the Bijlmerpark at the moment. The park is more of a space of transit. And it should be a place where people can meet, where new connections can be forged. With this table I want to bring back the meeting function of the park in particular and of public space in general. I made the table exaggeratedly large because it causes the object to take on a symbolic function. But the most important thing is that this city table will be used multifunctionally. As far as I’m concerned, people can organise a cooking workshop at it, but also a storytelling festival or a draughts competition. Or businesses could hold a jobs market there. Those are just a few possibilities." Fostering discussion is an idea found in Meiboom’s other design projects too. He’s currently working on a ‘book’ entitled The Enlightenment, in reference to the 18th-century movement in which people achieved independence by breaking away from religion and the church. "It’s something we could use nowadays too," Meiboom says. "The book is actually a lamp. The double meaning of the word led naturally to the form. Rather than filling a whole book with ideas, as many design and architectural firms do these days, the reference is sufficient. And besides that, the object is practical, because it actually gives light. If the product goes on the market, I’d like the profits to go to educational projects in countries where ‘enlightenment’ is needed." Jokes and stories"I feel a connection with people who use imagination to unite humour with serious things, absurdity with the everyday," Meiboom says. "After the uproar around the murder of Theo van Gogh, I proposed an evening-long programme entitled Makkers staakt uw wild geraas (after a line in a Saint Nicholas’ Eve song that means something like ‘Fellows, cease your wild din’) to Amsterdam’s Stadsschouwburg theatre. Saint Nicholas and Black Peter, as fully accepted foreigners, would have spent the evening discussing integration." Clearly, the team at Studiomeiboom try to capture the zeitgeist by going in search of relevant issues. They do it for clients, too. "A flexible attitude is necessary for that," Meiboom says. "It makes it a challenge these days to create a brand. You have to tell a clear-cut story and at the same time remain adaptable. Talking to each other – like at a table – helps." |
A table that’s more than two kilometres long ought to get people talking to each other again. Hans Meiboom wants to build just such a table in ... person: Daniëlle Arets Daniëlle Arets, 28, studied visual culture at the University of Maastricht and media studies at Aarhus University in Denmark. She worked as a ... person: Hans Meiboom Designer Hans Meiboom of communication agency Studiomeiboom believes in fostering discussion. To get people in Amsterdam talking to each other ... Organisation: Studiomeiboom At Studiomeiboom, an agency for communication concepts founded by designer Hans Meiboom, the motto is ‘Form Follows Idea’. The thought ... "I feel a connection with people who use imagination to unite humour with serious things, absurdity with the everyday." Hans Meiboom, Studiomeiboom "With this table I want to bring back the meeting function of the Bijlmerpark in particular and of public space in general." Hans Meiboom, Studiomeiboom Birthe Leemeijer, L’Essence de Mastenbroek Designing a perfume for Mastenbroek, a late-medieval Dutch polder in the province of Overijssel where many cattle farmers make their homes and ... Niels Shoe Meulman and Dennis Polak (Unruly), Coat of Arms T-shirts with slogans are out. And new media – that’s over by now too. In fact, according to Niels Meulman, alias Shoe, trends are a thing of ... "The fragrance not only calls forth associations you can immediately name, like hay, milk and cattle, it also tries to evoke an idea of space and the sensation of cold wind." Birthe Leemeijer "I’d rather develop a work on location, with others, preferably so that the collaboration takes on meaning within the work itself." Birthe Leemeijer Friso Kramer, Boomstoel (Tree Chair) Friso Kramer may be advancing in years, but when he talks about his work you quickly forget it. He speaks with great enthusiasm about the ... Ineke Hans, Herinneringsbank (Memory Bench) During her master’s course in furniture design at London’s Royal College of Art, she was discovered by the store chain Habitat. She worked ... Artist Birthe Leemeijer has created a perfume that expresses life on a Dutch polder through the medium of scent. Working closely with local ... "I called up Anthon Beeke to ask for work. He didn’t take much persuading. He’d learned that way himself." Niels Meulman This website was launched in conjunction with the exhibition Behind the Scene #01, held 5-10 April 2006, during the 2006 Salone Internazionale ... Max Kisman and 229 others, Fleurons of Hope Even in a time when it seems as if everything has already been invented, innovation remains possible. After all, every new era calls for new ... Esther Polak & Ieva Auzina with RIXC, Riga Centre for New Media Culture, Milk For two years, artist Esther Polak carried a compass to help her find her way around in Amsterdam. Since then, spatial awareness has been the ... Brigitte Hendrix (...and beyond), ‘Something Here Feels Horribly Wrong’ The colourful streets of Amsterdam are a laboratory for fashion designer Brigitte Hendrix, 27. Her collection ominously entitled ‘Something ... Rob Hornstra, Roots of the Rúntur In spite of the many excellent photography museums in the Netherlands, there are precious few places for young talent to exhibit. Photographer ... |
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