Niels Shoe Meulman
The biggest constant in the work of Niels Meulman, who works under the name ‘Shoe’, is a passion for well-made letters. Whether he’s designing an advertising poster or a skateboard, the ex-graffiti artist throws himself with total dedication into making a good typographical whole.
CV
Recent Artistic Activities
2005-2006 - Calligraffiti, font-mixing as art and by commission
2005-2006 - Freelance activities for Gummo, News, FHV BBDO, TBWA, Publicis, with various others; designs including Talpa logo and logo for Dutch integration campaign
2005 - Fuck 2005 project, with artists Machine, Eric Haze, Hotel, Parra, Max Kisman and 75B
2004 - Coat of Arms, Compressed Space project
2003 - Restyling of fashion magazine Link; fashion design and marketing for Umbro International, 2003/2004 collection
2002 - Brilliance Through Contrast publication for Umbro; founded Unruly, agency for creative direction and logos, with Dennis Polak; Body Logo exhibition, with Daniëlle Kwaaitaal
1999 - G-Shock project, Tokyo, with graphic artist Eric Haze
1999-2001 - Senior creative team, FHV/BBDO, Amsterdam, with Michael Schaeffer; campaigns for brands including Vodafone, Schiphol, Foot Locker, Chrysler and Vizzavi
Mooi Maar Goed exhibition, Stedelijk Museum Amsterdam
1998-1999 - Holland International Group, with designers Dept, 75B and Goodwill and photographer Maurice Scheltens
1998 - Streetwise: 10 Years of House Culture exhibition, Kunsthal, Rotterdam
1998 - Dutch Design Dead publication; Do Normal exhibition, San Francisco Museum of Modern Art; HI exhibition, Los Angeles Contemporary Exhibitions; Expo 1998, Lisbon, with Chemistry Crew; Hi exhibition, MAMA, Rotterdam
1996-1997 - Art direction for Wave magazine, with Adam Eeuwens
1995-1999 - Caulfield & Tensing, with Michael Schaeffer and investor Walter de Brouwer
1995 - Photo and illustration editor, Blvd. magazine
Project:
Coat of Arms, Niels Shoe Meulman and Dennis Polak (Unruly)
Niels Shoe Meulman and Dennis Polak of Unruly helped four underprivileged teenagers to design a coat of arms for Amsterdam’s multicultural ... Organisation: Unruly
Niels Shoe Meulman and Dennis Polak founded Unruly, an agency that provides creative direction and creates logos, in 2002. Whatever medium ...
Interview:
Linking Arms
Niels Shoe Meulman and Dennis Polak (Unruly), Coat of Arms
T-shirts with slogans are out. And new media – that’s over by now too. In fact, according to Niels Meulman, alias Shoe, trends are a thing of ...